Some milestones shape the future.
This is one of them.
With our new strategic partnership, MaiQ combines its intelligent TestingHub with TestingTime’s 1M+ European test users – delivering an end-to-end testing solution.
For product teams this means: selecting the right users directly inside Test4Data and test, learn & manage everything in one seamless workflow.
The integration will roll out in the coming weeks.
Stay tuned. 🔥
This wasn’t part of the plan.
But when the opportunity came, we didn’t hesitate.
Yes, we’re part of the Swiss edition of Shark Tank: “Die Höhle der Löwen” 2025.
We walked in with one shot. No backup plan.
And it paid off:
Cinzia Bonetta convinced two Lions with MaiQ’s vision – proof that even a complex B2B model can stand out on prime-time TV.
Screened on September 9 2025 – on 3+ and OnePlus.
A clear vision. No plan B. And a product that’s starting to turn heads.
In this founder portrait by founded.ch, Cinzia shares the story behind MaiQ – why testing needs a rethink, and what it means to go all in without compromise.
The kind of read that shows: something’s happening here.
We’re proud to have been selected among the Top 13 startups at STAGE UP – one of Switzerland’s leading competitions for early-stage ventures.
Being recognized as one of the top teams highlights the strength of our product, vision, and execution – and motivates us to keep pushing forward.
Thanks to the STAGE UP jury and team for the recognition and support!
Another step forward: MaiQ is now officially a Swiss Aktiengesellschaft (AG).
After starting out as a GmbH, this marks the next stage in our growth – structurally, legally, and strategically. The AG structure gives us the flexibility to scale faster, onboard investors, and continue building with long-term vision.
One step at a time. All in. 💥
We’re proud to welcome Spitzhorli Invest AG as a new investor in MaiQ. This partnership is more than financial backing – it’s a shared belief in our long-term vision:
Making product testing a natural part of every development process.
Together, we’re pushing forward to make testing faster, smarter, and more accessible.
This is a strong signal – and just the beginning. 🚀
We’re proud to welcome Sebastian Wowra to MaiQ – as Lead Investor and Member of the Board.
Sebastian is a seasoned serial entrepreneur and investor, with a focus on SaaS platforms, AI-powered solutions, and HealthTech innovation. With his international background, deep understanding of scalable business models, and a strong track record of multiple exits, he brings valuable expertise to MaiQ.
His support strengthens both our strategic direction and our ability to scale.
Cinzia was recently featured on the podcast „Täglich grüsst der Montag“ by Julian Deb, where she shares her founder journey, mindset, and the raw reality of building MaiQ from the ground up.
The episode is titled:
“Keine Ausreden – es wird funktionieren! Der Weg einer Gründerin”
A deep dive into grit, growth, and why giving up was never an option.
🎧 Worth a listen (Spotify/YouTube) – for anyone building something of their own, or simply curious to hear the story behind the story.
“New Software Development Company of the Year – Switzerland.”
The award recognises emerging companies that drive innovation and set new standards in their field (UK).
For us, it’s a signal that we’re on the right track – and just getting started.
Thanks to the jury for the recognition, and to our team for making this possible.
In August 2024, we launched our first MVP: MaiQ – AI Edition Pro.
It included AI-powered features like eye-tracking heatmaps, focus maps, and gazeplots – built into a simple A/B testing flow for fast market validation.
At Startup Nights, the response was instant: demo requests, spontaneous sign-ups, and clear interest from UX teams and founders.
Real feedback. Real demand.
The foundation was set.
21.06.2024 – a day we’ll never forget.
After months of building, iterating and testing, we took the leap:
MaiQ Innovations GmbH is officially registered in Switzerland.
What began as a bold idea became something real – with a clear vision, sharp focus, and a mindset of all in or nothing.
This wasn’t just paperwork.
It was the moment we committed – to the product, the mission, and the journey ahead.
In September 2024, Farner Consulting became our first enterprise customer – licensing the MVP version of MaiQ – Test4Data, AI Edition Pro.
The platform was used at one of their Swiss offices by UX Designer Fabienne Furgler, who shared this feedback:
“MaiQ became an essential part of our daily work. Simply brilliant.”
Her hands-on experience helped us refine the product and validate real use cases early on.
A true milestone – and a first step into real-world traction.
