Press & Milestones
Competition – Latest News!
3rd Place @M01N Startup Camp Pitch 🔥
MaiQ took the stage at the M01N Startup Camp – a two-day startup festival in Rapperswil bringing together founders, investors and industry experts.
Among 100+ applicants, six startups made it to the final. We’re proud to have placed 3rd and grateful for the inspiring feedback from jury and audience.
Moments like this remind us why we do what we do and how far our vision has already come. 🚀
- Competition
- 15.01.2026
Keynote - Latest News!
Digital Talk:
The real price of entrepreneurship
Success has a price. But almost nobody talks about it.
At the upcoming Digital Talk in Aarau, organised by Previon Plus AG, our founder Cinzia will share the story behind building MaiQ – from a hand-drawn sketch to a million-valued startup in just 18 months.
Through her own entrepreneurial journey, she will offer an honest perspective on what it really takes to build a startup from scratch.
Whether you’re exploring your first idea, building your own company or simply curious about the reality behind entrepreneurial success, this talk is for you.
See you in Aarau on August 19th. Register here 
- Keynote
- 19.08.2026
Keynote & Live User Testing
MaiQ @ Xebia: Swiss Usability Night & Pitch Perfect
MaiQ was invited to the Swiss Usability Night hosted by Xebia, where we presented MaiQ and conducted a live usability testing session with attendees.
The feedback and insights gathered during the session now directly contribute to the continuous improvement of MaiQ.
In a separate Pitch Perfect session, Cinzia shared practical lessons from her startup journey, including her experiences with investor pitches and TV appearances.
The session explored why a pitch is only the starting point and what ultimately convinces the individual audience.
- Keynote & Events
- 19.05.2026 + 18.06.2026
Keynote
Keynote @ Zalando:
Vibe Coding makes you faster – but how do you guarantee quality?
AI changed how we build. It didn’t change what makes products successful.
That was the core message of our founder Cinzia’s keynote at the AI Talk hosted by GenAI 360 at Zalando in Zurich, alongside speakers from Zalando and Migros.
The keynote explored how AI is transforming product development, why quality matters more than ever, and how the right combination of AI-powered development, structured testing and human validation enables teams to move faster with confidence.
Because faster iteration without validation is just faster guessing.
- Keynote
- 04.06.2026
Talk
Women in AI Talk at
HSLU University
Cinzia was invited to speak at the HSLU University “Women in AI Lunch Talk”, an initiative focused on increasing visibility, exchange, and opportunities for women in technology and AI.
She shared her journey as a founder, the reality behind building MaiQ, and the challenges of navigating a still male-dominated industry.
The session is followed by an open discussion with students – creating space for honest questions, perspectives, and dialogue.
An opportunity to contribute beyond building:
sharing real experiences and making paths more visible for others.
- Talk
- 17.04.2026
Partnership
1st Startup Partner @Swiss Testing Day 2026
The youngest company among major players at Swiss Testing Day. And yet our booth was packed all day. 🔥
We didn’t know what to expect. What we experienced left us overwhelmed.
A booth that never emptied. Conversations that went deep.
People who instantly got what we’re building. Potential partners who share the same vision.
And a market that confirmed: the pain is real, the demand is there.
A huge thank you to the Swiss Testing Day team for this opportunity! 💪🏼
We’ll be back. 🚀
- Partner
- 26.03.2026
Competition
MaiQ as Finalist @Zuger Jungunternehmer-Preis 2026
MaiQ took the stage at the Zuger Jungunternehmerpreis 2026, presenting alongside a selection of emerging startups from the region.
The event showcased the diversity and ambition of the local startup ecosystem – and the energy behind the next generation of founders.
For us, it’s another step:
continuing to show up, share our vision, and build momentum.
Zug | 2026
🚀 More to come.
- Competition
- 31.03.2026
Pitch Event
Selected as 1 of 6 for Winti Ventures Pitch 🚀
MaiQ was selected as 1 of 6 startups to pitch at the Winti Ventures Event in front of around 40 investors and business angels.
It’s a small room, but the right one.
People who understand products, decisions, and what it actually means to build something from nothing.
We’ll present what we’ve built, where we’re heading, and open it up for discussion.
These are the moments where you feel very quickly if it resonates.
- Pitch Event
- 15.04.2026
Competition
3rd Place @M01N Startup Camp Pitch 🔥
MaiQ took the stage at the M01N Startup Camp – a two-day startup festival in Rapperswil bringing together founders, investors and industry experts.
Among 100+ applicants, six startups made it to the final. We’re proud to have placed 3rd and grateful for the inspiring feedback from jury and audience.
Moments like this remind us why we do what we do and how far our vision has already come. 🚀
- Competition
- 15.01.2026
Competition
DeepTech Pitch 2025 @Startup Nights ⚡️
Out of 120+ applications, MaiQ was selected as one of six startups to pitch in the DeepTech category at Startup Nights 2025 – one of Switzerland’s leading startup events.
This milestone validates our vision: transforming testing into intelligence and giving product teams a true competitive advantage.
6–7 November | Winterthur @StartupNights
🔥 Stay tuned for the highlights.
- Competition
- 29.10.2025
Product
MaiQ TestingHub is live!
MaiQ is now live. 🔥
A big moment for us — we gave everything to get here.
And not just financially.
The MaiQ TestingHub finally brings structure into product testing.
Testing doesn’t need another tool.
It needs a system.
So you can make better product decisions
before you waste time and budget.
More will follow soon, stay tuned!
- Product
- 16.03.2026
Media
MaiQ won at “Die Höhle der Löwen” 2025
This wasn’t part of the plan.
But when the opportunity came, we didn’t hesitate.
Yes, we’re part of the Swiss edition of Shark Tank: “Die Höhle der Löwen” 2025.
We walked in with one shot. No backup plan.
And it paid off:
Cinzia Bonetta convinced two Lions with MaiQ’s vision – proof that even a complex B2B model can stand out on prime-time TV.
Screened on September 9 2025 – on 3+ and OnePlus.
- Media
- 10.09.2025
Media Features
MaiQ featured on founded.ch
A clear vision. No plan B. And a product that’s starting to turn heads.
In this founder portrait by founded.ch, Cinzia shares the story behind MaiQ – why testing needs a rethink, and what it means to go all in without compromise.
The kind of read that shows: something’s happening here.
- Media
- 06.06.2025
Partnership
MaiQ × TestingTime – Stronger together!
Some milestones shape the future – This is one of them.
With our new strategic partnership, MaiQ combines its intelligent TestingHub with TestingTime’s 1M+ European test users – delivering an end-to-end testing solution.
For product teams this means: selecting the right users directly inside Test4Data and test, learn & manage everything in one seamless workflow.
The integration will roll out in the coming weeks.
Stay tuned. 🔥
- Partner
- 11.09.2025
Competition
Top 13 at STAGE UP Competition
We’re proud to have been selected among the Top 13 startups at STAGE UP – one of Switzerland’s leading competitions for early-stage ventures.
Being recognized as one of the top teams highlights the strength of our product, vision, and execution – and motivates us to keep pushing forward.
Thanks to the STAGE UP jury and team for the recognition and support!
- Competition
- 03.04.2025
Milestone
MaiQ Innovations GmbH is now MaiQ AG
Another step forward: MaiQ is now officially a Swiss Aktiengesellschaft (AG).
After starting out as a GmbH, this marks the next stage in our growth – structurally, legally, and strategically. The AG structure gives us the flexibility to scale faster, onboard investors, and continue building with long-term vision.
One step at a time. All in. 💥
- Milestone
- 25.03.2025
New Investment
Spitzhorli Invest AG joins MaiQ as Strategic Investor
We’re proud to welcome Spitzhorli Invest AG as a new investor in MaiQ. This partnership is more than financial backing – it’s a shared belief in our long-term vision:
Making product testing a natural part of every development process.
Together, we’re pushing forward to make testing faster, smarter, and more accessible.
This is a strong signal – and just the beginning. 🚀
- Invest
- 29.04.2025
Strategic Partner
Sebastian Wowra joins as Board Member & Lead Investor
We’re proud to welcome Sebastian Wowra to MaiQ – as Lead Investor and Member of the Board.
Sebastian is a seasoned serial entrepreneur and investor, with a focus on SaaS platforms, AI-powered solutions, and HealthTech innovation. With his international background, deep understanding of scalable business models, and a strong track record of multiple exits, he brings valuable expertise to MaiQ.
His support strengthens both our strategic direction and our ability to scale.
- Partner
- 27.02.2025
Podcast
Podcast Feature: “Keine Ausreden – es wird funktionieren!”
Cinzia was recently featured on the podcast „Täglich grüsst der Montag“ by Julian Deb, where she shares her founder journey, mindset, and the raw reality of building MaiQ from the ground up.
The episode is titled:
“Keine Ausreden – es wird funktionieren! Der Weg einer Gründerin”
A deep dive into grit, growth, and why giving up was never an option.
🎧 Worth a listen (Spotify/YouTube) – for anyone building something of their own, or simply curious to hear the story behind the story.
- Podcast
- 03.03.2025
Award
Winner: Corporate LiveWire Global Award
“New Software Development Company of the Year – Switzerland.”
The award recognises emerging companies that drive innovation and set new standards in their field (UK).
For us, it’s a signal that we’re on the right track – and just getting started.
Thanks to the jury for the recognition, and to our team for making this possible.
- Award
- 05.02.2025
Product
MVP – AI Edition Pro ready to Test
In August 2024, we launched our first MVP: MaiQ – AI Edition Pro.
It included AI-powered features like eye-tracking heatmaps, focus maps, and gazeplots – built into a simple A/B testing flow for fast market validation.
At Startup Nights, the response was instant: demo requests, spontaneous sign-ups, and clear interest from UX teams and founders.
Real feedback. Real demand.
The foundation was set.
- Product
- 26.08.2024
Milestone
MaiQ Innovations GmbH officially founded
21.06.2024 – a day we’ll never forget.
After months of building, iterating and testing, we took the leap:
MaiQ Innovations GmbH is officially registered in Switzerland.
What began as a bold idea became something real – with a clear vision, sharp focus, and a mindset of all in or nothing.
This wasn’t just paperwork.
It was the moment we committed – to the product, the mission, and the journey ahead.
- Milestone
- 26.06.2024
Customer
Farner signs first Enterprise License
In September 2024, Farner Consulting became our first enterprise customer – licensing the MVP version of MaiQ – Test4Data, AI Edition Pro.
The platform was used at one of their Swiss offices by UX Designer Fabienne Furgler, who shared this feedback:
“MaiQ became an essential part of our daily work. Simply brilliant.”
Her hands-on experience helped us refine the product and validate real use cases early on.
A true milestone – and a first step into real-world traction.
- Customer
- 01.09.2024
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